You’ve probably heard about all of the things you shouldn’t talk about when you tweet, especially if you’re a business owner or a business professional of some sort. Knowing what you should and shouldn’t tweet about is definitely helpful when it comes to proactively protecting your on-line presence and your overall reputation.
However, aside from learning what you should and shouldn’t tweet about, you also need to be aware of what can help you attract new customers and keep your existing ones. This type of exposure is just as important as the other aspects of marketing your business. In fact, it can be one of the most important parts if you want to retain your current client base or expand your existing base.
Here a few ways you can use your tweets to help your customers, win over other clients & possibly get more Twitter followers:
Share Something Useful– Tips, checklists, or informative articles on anything related to your business, products, or services is a great way to win customers over. When you provide them with useful information on a regular basis, such as through your website’s blog or a company newsletter, you give your customers more reasons to value you or trust your service. The effort shows you’re serious about your subject and line of work, and customers tend to trust those who put forth the effort to invest in their clients.
Give Recommendations– Have a favorite product that you swear by? Do you know of a great local French restaurant that you think your customers will love? Whatever you can think to recommend, don’t hesitate. Sharing your suggestions for products, services, or experiences instantly makes your tweets more personal.
Make it Personal– Speaking of making your tweets more personal, it doesn’t hurt to talk about your spouse, partner, or your kids from time to time. While you shouldn’t share too many personal details with your tweets, this gives your followers a chance to get to know you on a more personal level, while still presenting a professional presence. Don’t just tweet about your company’s current promotions or bombard your customers with advertisements. Talk about your child’s birthday party or where you’re taking your wife to dinner for your anniversary.