When you first sign up for Twitter, you may have the urge to jump right in and start following a ton of people, hoping that most or all of them will follow you back. You may see profiles of people or companies who have over 20,000 followers and think “That’s where I want to be!” It’s probably not going to work that way. In the beginning, you’ll find yourself having a larger “following” number than “followers.” And new followers may trickle in at one or two per day or per week. Try not to focus on the numbers. Those accounts with the 20, 000 followers? Many of them are following 30,000. And they didn’t get there overnight. Besides, who can keep up with that many people? Think “quality over quantity” and focus on connecting and engaging and eventually those numbers will grow.

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